Neenah Industrial Solutions, a Mativ brand and leading manufacturer of critical components and specialty solutions, announced a name change and rebrand to Indafor.

The rebrand provides an opportunity for Neenah Industrial Solutions to move beyond the legacy parent company Neenah-based name and adopt a new name, look, contemporary website, and updated marketing collateral, resulting in the launch of the Indafor brand in March of 2024.

The new Indafor name pays homage to the brand’s more than a century-old history of strength, innovation, and industrial solutions by marrying the words industrial and the Latin word for strong, fortis. The brand’s tagline, “Where it all comes together,” positions it for a future of continued partnership, process, and progress in pressure-sensitive tape backings, performance labels, medical packaging, dispersible technology, abrasive backings and specialty paper markets.

“Throughout our history, customers have come to us with different material challenges, and we pride ourselves on collaborating with them to build durable, high-performing solutions,” says vice president of sales for Industrials and Release Liners Mike Monaghan. “The Indafor brand more accurately reflects our mission to put our customers at the forefront, connect the dots between past experience and future success, and provide innovation as a solution.”

The Indafor brandmark symbolizes innovation born through collaboration and the touchpoint between Indafor and its partners. The vertical line through the center signifies technical precision, while the dynamic progress diagonal signifies expert leadership. Vivid blue communicates the brand’s experience, expertise, and ongoing innovation.

With the rebranding also comes a modern website, allowing customers to view all Indafor’s solutions, capabilities, sustainable activities and markets, serving as a more friendly user experience. From now on, sales and marketing materials will be clearly branded with the Indafor color palette and messaging.

“We are thrilled to introduce the Indafor brand to our customers. The world-class service, expertise, and market-leading solutions they’ve come to expect will continue as before, but packaged in a clean, brand look and feel they’ll come to recognize as we proceed into the future together,” says sr. director of marketing for Industrial and Release Liners Jackson Pettit.